Hindi naging hadlang ang pandemya sa COVID-19 para lalo pang lumakas ang direct selling ng kumpanyang Santé Philippines.
Katunayan, naabot na ng Santé Philippines ang pangarap naa mag-boom globally lalo’t magbubukas na ang tatlong international branches nito.
Ayon kay Joey Marcelo, chief executive ng Santé Philippines, papasukin na nila ang Southeast Asia at Amerika.
Tiniyak naman ni Joey Marcelo na lalo pa nilang palalaguin ang kompanya sa Pilipinas sa susunod na 15 taon.
“Since we are already open in eight countries, this year we are expanding to Saudi Arabia, Indonesia and the US. The goal is to grow the business globally, without sacrificing the growth here in the country. And we are proud to say that we might be the first-ever Filipino direct selling company who really shines globally,” pahayag ni Marcelo.
“Ten years from now, the objective is to open to at least 20 to 30 countries,” dagdag ni Marcelo.
Sinabi pa ni Marcelo na sa ngayon, ang turnkey system ang kanilang sandalan para palakasin pa ang mico, small at medium enterprises.
“Turnkey system is whenever someone doesn’t understand how to do social media and digital marketing, just by clicking of a button, they can already join Santé and have an online business that is open globally. What we want to do is to provide a system for those who don’t have an idea of what to do, because social media and digital marketing, and other buzzwords are not the future, but already the present. We don’t have a choice but to adapt,” pahayag ni Marcelo.
Tututukan aniya ng kompanya ang digitization, gaya ng digital transformation, digital marketing, at e-commerce.
Ayon kay Marcelo, nagkaroon ng record-breaking sales ang kanilang hanay noong 2020 nang nagsisimula pa lamang ang COVID-19 kung saan tumaas ang bentahan ng kanilang sariling brand ng Vitamin C.
“Our 2021 sales are still good compared to 2019, but right now we are in our 2021 figure, and we are already happy with that, considering that our distributors are only beginning once again to go out of their houses and make business. I think this year will be a better year for us,” pahayag ni Marcelo.
Nabatid na binuksan ng Santé ang bagong gawa na four-story headquarters sa Cavite Light Industrial Park, Silang, Cavite, kasabay ng pagdiriwang ng kanilang 15th Anniversary.
Unang nakilala ang Santé sa Pilipinas noong 2007 na pangunahing nagbenta sa health at wellness industry.
Noong 2008, nakipag-partner ang Santé sa New Zealand farms na sertipikado ng New Zealand’s leading organic produce and products organization, BioGro.
Dito nagmula ang produktong 3g sachet ng Santé Pure Barley sa bansa at kalaunan ay ang kapsula.